All creatives

Portrait catalog ad examples

Portrait (4:5) catalog ads use a taller canvas than square, filling more of the mobile feed with the product and its scene, which is where most catalog impressions are actually served. 53 AI-generated creatives in this collection, including Lifestyle Moment with Feature List, Group Lifestyle with Feature Callouts and Product Showcase with Feature Strip.

At a glance

Creatives
53
Most common style
Callout
Most common industry
Beauty & Cosmetics
Most common season
Halloween
53 creatives
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Portrait catalog ads: what works

Why does portrait outperform square in the mobile feed?
A 4:5 image occupies more vertical screen space than a 1:1 one on a phone, so the creative claims more of the scroll before a thumb moves past it.
Does portrait work outside the main feed?
It is built for feed placements specifically; Stories and Reels placements are served better by the taller 9:16 story format instead.
What changes in the composition for portrait versus square?
The extra height gives room to show more of a lifestyle scene above or below the product, rather than cropping tightly around it as square often requires.

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