Why Your Catalog Ads Haven't
Performed Since Andromeda
Meta changed how catalog ads get matched to buyers in
October 2025. If your ROAS has been sliding since, this is
why — and what to do about it.
One PDF. No spam. 2-minute skim or 20-minute deep read.
Sound familiar?
Your ROAS is flat. Your creative fatigues in two weeks. Budget increases don't move the needle.
If that description hits home, you're not alone — and your targeting isn't what broke. In October 2025, Meta finished rolling out Andromeda: a retrieval engine that now reads the creative itself as a targeting signal. The old rules no longer apply.
2026 ROAS trend
Average catalog-ad performance
What you'll find inside
5 chapters. Real data.
01The best-converting format
Why catalog ads are still Meta's highest-converting format — and why it's worth fixing, not abandoning
02The algorithm flipped
What Andromeda actually changed — in numbers, not theory
03Invisible on purpose
The blind spot — the white-background product photo quietly suppressing your ROAS
04Same product, 3x the ROAS
A real 11-day test (Delifarm × Clickbrains) — full before/after breakdown
053–5 a week won't cut it
The capacity math — how many creative variants you actually need, and why 3–5 images a week isn't enough
2-minute test
How many boxes would you check in your own account?
The guide closes with a 12-point checklist that pinpoints exactly where you're leaving ROAS on the table — across creative volume, refresh cadence, targeting structure, and tracking. 0–2 checked: you're near the top-performer benchmark. 6+: Andromeda is actively suppressing your delivery.
Account check
12 points- Creative volume
- Refresh cadence
- Targeting structure
- Tracking health
