How Clickbrains Helped
Delifarm Achieve 34× ROAS
with AI Catalog Creatives
See how Clickbrains, Delifarm's PPC agency, used OptiQube to replace standard product photos with AI-powered catalog creatives designed to improve Meta campaign performance.
Meet Delifarm
Hungary's leading agricultural
e-commerce store.
Delifarm.hu is one of Hungary's leading agricultural e-commerce stores, serving the needs of livestock owners, farmers, and pet owners with a wide product range.
The e-commerce store offers thousands of products, from pet food and feed supplements to various livestock and farming equipment.
Agricultural trade, animal husbandry
delifarm.hu
The challenge
Standing out in Meta catalog ads is harder than ever
Meta catalog ads are one of the most effective acquisition channels for e-commerce. Yet most online stores still rely on the same plain white-background product images—often using the exact same manufacturer photos as many of their competitors.
As a result, shoppers are exposed to nearly identical catalog ads every day, making it increasingly difficult to capture their attention.
At the same time, the agency lacked the design capacity to produce and test enough unique creative variations at scale without hiring additional graphic resources.
When creatives fail to stand out, click-through rates decline, CPA increases, ROAS drops, and fewer purchases are generated from the same budget.
Turning Product Photos into
High-Performing Creatives
Recognizing this challenge, Clickbrains used OptiQube to transform traditional white-background product photos into two AI-generated catalog creative concepts. This not only produced more engaging ads but also significantly sped up creative production, allowing designers to spend less time on repetitive tasks and focus on high-value creative work.
By keeping the products and campaign strategy identical, the test isolated the impact of creative presentation on advertising performance—giving Clickbrains a clear, data-backed comparison it could confidently share with its client.
AI-Powered Creatives Delivered Significant Business Impact
By the end of the 10-day test, it was clear to Clickbrains that the AI-enhanced creatives significantly outperformed traditional catalog ads. Each creative approach excelled at a different business objective—giving the agency two distinct wins to report back to Delifarm:
Callout Plus generated more purchases while reducing customer acquisition costs, whereas Product Only achieved the highest return on ad spend and increased the average order value.
| Off / On | Ad set | Results | Cost per result | Budget | Purchase ROAS | Amount spent | Purchases | Link clicks | Date range | |
|---|---|---|---|---|---|---|---|---|---|---|
| Callout plus | 44 Website Purchases | $1.22 Per Purchase | $5.00 Daily | 24.94 | $53.529 | 109 | 33,786 | Jun 8, 2026 – Jun 18, 2026 11 days | ||
| Product only | 39 Website Purchases | $1.37 Per Purchase | $5.00 Daily | 26.00 | $53.525 | 105 | 33,275 | Jun 8, 2026 – Jun 18, 2026 11 days | ||
| Basic white background | 31 Website Purchases | $1.75 Per Purchase | $5.00 Daily | 12.82 | $53.538 | 89 | 37,833 | Jun 8, 2026 – Jun 18, 2026 11 days |
Results in Numbers
more purchases
lower cost per acquisition (CPA)
highest return on ad spend in the test
increased average order value
Agency feedback
"It was definitely worth testing because it clearly proved that optimized product images create real business value. We're planning to expand this approach to more products and use OptiQube creatives continuously in our catalog campaigns—not just for individual promotions."
Key takeaways
What the test taught us
Don't assume new catalog creatives will hurt performance
The agency replaced standard product photos without changing the campaign strategy—and achieved more purchases, lower CPA, and a 34× ROAS.
Creative optimization can outperform campaign optimization
The biggest improvement came from changing how products were presented, not from changing audiences, budgets, or bidding.
One creative format doesn't fit every objective
Callout Plus drove more purchases and lower CPA, while Product Only delivered the strongest ROAS—allowing the agency to match creatives to campaign goals.
AI makes creative testing practical at scale
Instead of manually designing catalog creatives, the agency could quickly generate, test, and scale new concepts across the product catalog.
