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Health & Wellness Split screen catalog ad examples

Health and wellness catalog ads work best in calm, routine-based scenes — a morning shelf, a gym bag, a bedside table — that show the product fitting into a daily habit rather than sitting in a lab shot. Split screen catalog ads set two photos of the same product side by side — the product in use on one half, a close-up on the other — over a band that carries its name and the shop’s logo. 11 AI-generated creatives in this collection, including Theragun Prime 6th Gen Navy, Classic Acupressure Mat and AG1 Travel Packs.

At a glance

Creatives
11
Most common format
Square
Most common season
Christmas
11 creatives
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Health & Wellness Split screen catalog ads: what works

What scene converts for health and wellness products?
A routine setting — bathroom shelf, gym locker, nightstand — signals that the product fits an existing habit, which reads more credibly than clinical or overly staged imagery.
What seasonal angle suits this category?
New Year resolution messaging carries the biggest lift, followed by a lighter, active-outdoor angle heading into spring and summer.
Why show two photos instead of one?
Each half answers a different question. The in-use photo shows scale and context, the close-up shows material and detail, so a shopper gets both before tapping through.

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