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Black Friday catalog ad examples

Black Friday ads that work on Meta make the offer readable in a second and keep the product recognizable behind it, so the sale banner doesn’t hide what is on sale. Below are 91 Black Friday catalog ad examples, each generated by OptiQube from a real product feed and filterable by industry, style and format.

At a glance

Creatives
91
Most common style
Creative ad
Most common format
Square
Most common industry
Kitchen & Household

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91 creatives

What makes a Black Friday ad work on Meta

In the last week of November every feed is full of sale banners, so a Black Friday ad has to say what is on sale and why this one is worth a tap. These five habits help, and each one links to an example from this collection.

  1. Make the offer the biggest thing on the image.

    When there is a real discount, the number is what shoppers scan for. This creative gives “up to -50%” its own block next to the product and the model, so it still reads at thumbnail size.

    • catalog ad example — Mango Zebri straight jean in zebra print

  2. Keep the product the hero.

    Black Friday can be the setting instead of a banner across the product: a body mist in front of gold Black Friday letters, a perfume bottle under spotlight lettering. The product is still the first thing a shopper sees.

    • catalog ad example — Hair & Body Mist
    • catalog ad example — CHANEL COCO MADEMOISELLE Eau de Parfum

  3. Say why this product, not only why now.

    The sale tells shoppers when to buy; the features tell them what they get. This toner pairs the Black Friday lettering with callouts for the tip, the formula and the 7% glycolic acid.

    • catalog ad example — Glycolic Acid 7% Exfoliating Toner

  4. Give one product two Black Friday versions.

    The same running shoe appears once with feature callouts and once as a collage of close-up details, so you can test which one works without a new photoshoot.

    • catalog ad example — 1080v15 Pykrete
    • catalog ad example — 1080v15 Pykrete

  5. Lead into gift season.

    Black Friday falls at the start of the gift season, so a wrapped gift set with a small offer sign works for both weeks.

    • catalog ad example — Hybrid Blush & Supple Kiss Duo Gift Set

0 of the 91 examples here are portrait (4:5), which fills more of the mobile feed than a square image. Square (1:1) is the safe default across placements, and 9:16 is built for Stories and Reels. 12 catalog ad design rules →

Black Friday ad examples by product type

The creatives here come from four kinds of stores. Open one to see how the Black Friday treatment changes with the product.

  • Clothing and shoes

    Knitwear, hoodies and sneakers, often worn by a model on a city street at night.

    • catalog ad example — Women’s Long Hooded Textured Cardigan
    • catalog ad example — Brush Back Stacked Logo Hoodie
    • catalog ad example — ADIDAS ORIGINALS Platform trainers 'Samba' in Off White
    • catalog ad example — New Balance Abzorb 2000 Baby Blue

  • Beauty and fragrance

    Perfumes, mists and skincare on marble or gold, with the bottle in the light.

    • catalog ad example — LIBRE Santal Eau de Parfum
    • catalog ad example — Hair & Body Mist
    • catalog ad example — Glycolic Acid 7% Exfoliating Toner

  • Outdoor and travel

    Bags and winter gear, with specs such as capacity or water repellency on the image.

    • catalog ad example — Base Camp Gear and Boot Pack
    • catalog ad example — Women’s Montana Mitt

  • Electronics

    A laptop with Black Friday lettering in the colors of its screen.

    • catalog ad example — Razer Blade 16
Try it on your store

Build your own Black Friday catalog ads

Paste your store URL — OptiQube drafts creatives in this style for your products in about a minute.

Black Friday catalog ads: what works

What makes a good Black Friday ad?
It shows the offer and the product at the same time: a discount that reads at thumbnail size, a product shoppers recognize and one reason to want it. In catalog ads that has to happen for every product at once, which is where generated scenes and offer badges do better than a sale banner over a white-background photo.
When should Black Friday ads start running?
Black Friday is the Friday after US Thanksgiving, and Cyber Monday follows three days later. Many stores tease the sale in early November and switch to the live offer in the week itself. A new ad set goes through Meta’s learning phase first, so launching on the day means the peak arrives while delivery is still settling.
Where can I find Black Friday ads from real brands?
Search “Black Friday” or a brand name at facebook.com/ads/library. It shows the ads a Page is running and when each one started, so you can see how early a brand switched to its Black Friday creative, but not how well an ad performed. The examples on this page are catalog ad creatives OptiQube generated from real product feeds.
Should a Black Friday catalog ad show the price?
Show the offer if you have one, and keep it accurate. A discount on the image has to match the price on the product page, so many stores put the offer on the image and let the catalog’s price and sale price fields carry the exact numbers.
How should Black Friday and Cyber Monday ads differ?
They can share the same look, but Cyber Monday should read as its own, often online-only, offer rather than a repeat of the banner shoppers saw on Friday. A new headline or a new scene for the same products is usually enough.
Can AI make Black Friday ads for every product in my catalog?
Yes. OptiQube generates a Black Friday creative for each product in your feed, in a seasonal scene or with a sale badge, without changing how the product looks: the color, the shape and the label stay true to the real item. You review every creative, and the ones you approve go to Meta as a paused campaign draft.

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